![]() In 2018, BOA constructed a performance laboratory at its Denver, Colo., headquarters. More importantly, its crack team of Ph.D-equipped researchers is charged with creating a repository of information that assesses the impact of various closure systems on a range of athletic movements. So what in the name of Bill Bowerman is going on here?īOA Technology believes it has an answer. Some companies would have you believe that the right pair of shoes can help you hit the ball further and shoot lower scores. Conversely, how much “technology” could a pair of golf shoes contain? Which is more technologically advanced: a light switch or a pair of shoes with BOA’s proprietary performance fit system? We all know what a light switch does. ![]()
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February 2023
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